ABOUT
UX Researcher & Strategist
I'm a versatile UX researcher with a strategic mindset and strong focus on people. I excel at mixed-methods research, rapid methodologies like RITE, and platforms including Qualtrics and SUS surveys. My specialty is transforming complex insights into self-sustaining presentations that drive confident, evidence-based decisions.
I collaborate closely with cross-functional teams to understand real human needs and translate findings into actionable strategies that create meaningful, impactful products and services.
As a dedicated mentor, I establish robust UX research practices and support team growth—guiding junior researchers, building scalable frameworks, and fostering cultures of curiosity and empathy.
With experience across industries and a passion for inclusive, human-centered design, I bring clarity, strategic value, and reliability to every project.
SKILLS
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Generative & Evaluative Research
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User Personas & Customer Journey Mapping
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Research Synthesis & Insight Generation
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Accessibility Research (WCAG)
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RITE Methodology & Rapid Research
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Design Sprints & Workshops
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Survey Design & Analysis
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Stakeholder Engagement
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Cross-Functional Collaboration
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In-Depth Interviews & User Testing
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Figma
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Axure
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JIRA
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Confluence
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Adobe Suite
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Fluent in English and Spanish​
May 2026 – Present
Founder & Designer/ Researcher
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Designed, built, and launched a public web application documenting over 150 Latino and Hispanic figures in American history, owning the full product life cycle from information architecture through deployment.
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Architected a searchable archive around a 33-period × 9-category taxonomy and designed an interactive, mobile-responsive interface
built on a touch-and cursor-driven reveal interaction. -
Integrated GoatCounter analytics to track engagement, and ran a rigorous content pipeline—independently researching, factchecking against primary sources, and standardizing over 150 biographies.
September 2021 – Present
Senior UX Researcher (FT)/
ICF/Semanticbits
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Conducted in-depth qualitative interviews and discussions to gather insights on data submission processes across multiple entity models.
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Mapped user workflows and data flows to identify pain points and align solutions with CMS requirements for Overlaps and other processes.
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Collaborated with cross functional teams to transfer research findings into actionable design and technical solutions.
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Implemented Matomo web analytics for the MADiE CMS platform to track usage and goal completion, integrating quantitative metrics with qualitative insights to support mixed methods UX research and data driven decision making.
October 2020 – June 2021
Rapid Research (Contract)/
Google - US Tech Solutions
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Led RITE (Rapid Iteration Testing and Evaluation) research across multiple verticals within Google Maps.
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Facilitated design sprints with iterative consumer testing to drive product improvements.
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Identified and prioritized key issues, mapping findings to inform strategic ideation.
WORK EXPERIENCE
EDUCATION
Masters - Interactive Telecommunications Program
New York University, New York, NY
Bachelor of Arts - History
Hunter College, New York, NY
CERTIFICATIONS
UX Research Certification - Nielsen Norman Group
Certification ID - 1030194
Matomo Certification - Udemy
Credential ID-UC-3e1f47c5-2706-443f-ab43-13c92ae441d0
Rapid Iteration Testing & Evaluation (RITE)
Led UX research to validate a cardiac rehabilitation monitoring dashboard in 2 weeks using RITE (Rapid Iterative Testing and Evaluation) methodology. Conducted iterative testing with 18 clinicians, implementing design changes after each session to transform an untested proof of concept into a clinically validated product ready for hospital deployment.
System Usability Scale (SUS)
Established the first usability measurement infrastructure for ScienceDirect by implementing the System Usability Scale (SUS), achieving 94 responses from a global research community and establishing a baseline score of 69.3. Collaborated with internal stakeholders to create a cost-effective, repeatable methodology that provided quantifiable metrics to guide product decisions and justify UX investment.
Mapping A System
Conducted stakeholder research across various teams to document undocumented payment coordination workflows for a critical database migration from legacy to a more modern platform. Created comprehensive process maps and requirements analysis that translated complex policy workflows into technical specifications, reducing development time and enabling successful migration without disrupting nationwide payment systems.