ABOUT
UX Researcher & Strategist
Born in New York City and well-traveled, I bring a global perspective to UX research and strategy. I specialize in turning user insights into actionable strategies through methods like stakeholder interviews, ensuring design efforts align with business objectives. Experienced in leading mixed-method teams across different countries and cultures, I work closely with cross-functional partners, including designers, developers, QA, and product managers, to deliver digital experiences that are intuitive, user-centered, and impactful.
SKILLS
-
Research & Analysis
-
User Research Platforms
-
Dovetail
-
Tetrainsights
-
Qualtrics
-
SurveyMonkey
-
Matomo- Web Analytics
-
AI powered tools
-
Design & Prototyping
-
Figma
-
Axure
-
Adobe Photoshop
-
Project Management & Collaboration
-
JIRA
-
Confluence
-
Fluent in English and Spanish
September 2021 – Present
Senior UX Researcher (FT)/
ICF/Semanticbits
-
Conducted in-depth qualitative interviews and discussions to gather insights on data submission processes across multiple entity models.
-
Mapped user workflows and data flows to identify pain points and align solutions with CMS requirements for Overlaps and other processes.
-
Collaborated with cross functional teams to transfer research findings into actionable design and technical solutions.
-
Implemented Matomo web analytics for the MADiE CMS platform to track usage and goal completion, integrating quantitative metrics with qualitative insights to support mixed methods UX research and data driven decision making.
October 2020 – June 2021
Rapid Research (Contract)/
Google - US Tech Solutions
-
Led RITE (Rapid Iteration Testing and Evaluation) research across multiple verticals within Google Maps.
-
Facilitated design sprints with iterative consumer testing to drive product improvements.
-
Identified and prioritized key issues, mapping findings to inform strategic ideation.
November 2019 – April 2020
Senior UX Researcher (Contract) /
Lexis/Nexis - Kforce
-
Led design sprints that resulted in a judicial analytics application, allowing attorneys to craft targeted motions by leveraging insights from judges' historical ruling patterns.
-
Led user research initiatives through qualitative interviews, resulting in comprehensive personas and journey maps that drove data-informed product decisions and improved user experience.
-
Developed and implemented surveys using Qualtrics, gathering insights to complement qualitative research findings.
WORK EXPERIENCE
EDUCATION
Masters - Interactive Telecommunications Program
New York University, New York, NY
Bachelor of Arts - History
Hunter College, New York, NY
CERTIFICATIONS
UX Research Certification - Nielsen Norman Group
Certification ID - 1030194
Matomo Certification - Udemy
Credential ID-UC-3e1f47c5-2706-443f-ab43-13c92ae441d0
Rapid Iteration Testing & Evaluation (RITE)
Led UX research to validate a cardiac rehabilitation monitoring dashboard in 2 weeks using RITE (Rapid Iterative Testing and Evaluation) methodology. Conducted iterative testing with 18 clinicians, implementing design changes after each session to transform an untested proof of concept into a clinically validated product ready for hospital deployment.
System Usability Scale (SUS)
Established the first usability measurement infrastructure for ScienceDirect by implementing the System Usability Scale (SUS), achieving 94 responses from a global research community and establishing a baseline score of 69.3. Collaborated with internal stakeholders to create a cost-effective, repeatable methodology that provided quantifiable metrics to guide product decisions and justify UX investment.
Mapping A System
Conducted stakeholder research across various teams to document undocumented payment coordination workflows for a critical database migration from legacy to a more modern platform. Created comprehensive process maps and requirements analysis that translated complex policy workflows into technical specifications, reducing development time and enabling successful migration without disrupting nationwide payment systems.